Mehrunishah Begum Bt Vps Bathusha Hamid
Salutation
Dr
School/Centre
School of Business and Technology
Department
Business and Health Care Management
Position
Senior Lecturer
Education
a
Doctor of Philosophy (PhD in Management), 2019
SEGI UNIVERSITY, KOTA DAMANSARA
a
Master of Business Administration (Business Administration), 2008
UUM
a
Bachelor of Commerce (Marketing & Management), 2001
DEAKIN UNIVERSITY, AUSTRALIA
a
DIPLOMA BUSINESS ADMINISTRATION (Diploma In Business Studies, Major in Business Administration), 1999
DISTED COLLEGE PENANG (ACCREDITED BY THE UNIVERSITY OF HERTFORDSHIRE)
Publications
Research Articles
a
Factors Influencing the Task Performance
ACADEMIC JOURNAL OF BUSINESS & MANAGEMENT 2024
a
Factors Influencing E-commerce Live-streaming Shopping Customers’ Purchase Intention in Malaysia: A Conceptual Paper
ADVANCES IN ECONOMICS, MANAGEMENT AND POLITICAL SCIENCES 2024
a
Sustainable Beauty: A Conceptual Paper of How Sustainable Marketing Impact Consumer Behaviour in the Cosmetic Industry
ADVANCES IN ECONOMICS, MANAGEMENT AND POLITICAL SCIENCES 2024
a
Customers’ Inclinations and Behavioral Intentions in Choosing Cultural Tourism in Shanghai, China: The Mediating Role of Negative Word-of-Mouth Coping Strategies
ACADEMIC JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES 2024
a
The Impact of Corporate Sustainability Awareness in Medical Device Enterprises on Sustainable Performance
ADVANCES IN ECONOMICS, MANAGEMENT AND POLITICAL SCIENCES 2024
a
Consumption in Virtual Entertainment: A Conceptual Analysis of the Influencing Factors of Purchasing in Live Broadcast Economy
ADVANCES IN ECONOMICS, MANAGEMENT AND POLITICAL SCIENCES 2024
a
Examining the impact of self-promotion on job interviews: a case study of Malaysian fresh graduate teachers
MALAYSIAN JOURNAL OF SOCIAL SCIENCES AND HUMANITIES (MJSSH) 2023
a
ANALYSIS OF CUSTOMER SATISFACTION AS THE MEDIATOR BETWEEN RELIABILITY, RESPONSIVENESS, ASSURANCE AND CUSTOMER LOYALTY AMONG MOBILE PHONE USERS IN NIGERIA'S TELECOMMUNICATION INDUSTRY
JOURNAL OF PHARMACEUTICAL NEGATIVE RESULTS 2022
a
Domains influencing Malaysia in achieving age-friendly nation status
ASIA PROCEEDINGS OF SOCIAL SCIENCES 2022
a
The Effectiveness of Social Media by Brand Awareness, Information Platform Gaining Feedback, Customer Acquisition and Retention of Organic Food and Beverages
ANNALS OF THE ROMANIAN SOCIETY FOR CELL BIOLOGY 2021
a
THE EFFECTIVENESS OF SOCIAL MEDIA BY BRAND AWARENESS, INFORMATION PLATFORM GAINING FEEDBACK, CUSTOMER ACQUISITION AND RETENTION OF ORGANIC FOOD AND BEVERAGES
ACADEMY OF ENTREPRENEURSHIP JOURNAL 2021
a
The Relationship between Big Five Personality and Soft Skills among Graduate Unemployment.
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION 2020
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The relationship between Human Resource Management Practices, Psychological Contract and Innovative Behaviours of Academicians.
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION 2020
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Hr practices and employee retention. leader-member exchange (lmx) as a mediator
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY 2019
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CULTURAL FACTORS AND EXPATRIATE ACADEMICS’ KNOWLEDGE TRANSFER IN MALAYSIAN HIGHER EDUCATION: ACADEMICIAN’S PERSPECTIVE
SCI.INT.(LAHORE) 2019
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Reflections on Practice-Centred Curricula in Teaching Entrepreneurship in Malaysia
INTERNATIONAL JOURNAL OF MANAGEMENT AND APPLIED RESEARCH 2018
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Human Resource Practices and Employee Engagement: Academician's Perspective
JARDCS 2018
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Workplace Gender Segregation: A Study from the Students' Perspectives of Private Higher Learning Institutions in Klang Valley
ASIAN JOURNAL OF MULTIDISCIPLINARY STUDIES 2015
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Asian Journal of Multidisciplinary Studies
ASIAN JOURNAL OF MULTIDISCIPLINARY STUDIES 2015